E.l.f

E.l.f cosmetics

Eye makeup

Unlock the power of your gaze with stunning eye makeup

Expert Liquid Liner, Jet Black

What it is: A 2-pack of our extra-fine Expert Liquid Liner, perfect for creating precise, high-pigment definition with stay-put power.
‍
Why we love: Value bundle! Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide, smudge-resistant formula. Creates long-lasting definition—from thin to thick lines

Stock up and save with our value bundle 2-pack of easy glide Expert Liquid Eyeliner! This smudge-resistant eyeliner features an extra-fine brush tip to precisely apply the perfect amount of rich color to your lash line—no tugging or skipping. From natural definition to dramatic eye effects, this eyeliner will line, define, and stay put for a long-lasting look.

Lash 'N Roll Mascara

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
‍
‍Why you'll love it: Gives your lashes maximum curl and lift. Double-sided and curved silicone brush works to separate, lift, and curl each lash. Smudge- and flake-resistant formula. Vegan and cruelty-free. Get maximum curl and unbeatable lift—no lash curler necessary.

This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Bite-Size Eyeshadow

What it is: Pigmented eyeshadow palettes that deliver 4 creamy, blendable colors in mini compacts.

‍Why you'll love it: High pigment eyeshadow with blendable color. Mix of 4 matte and shimmer shades. Smooth, creamy application. Ideally sized for application and touch ups on the go.

Little compact, big impact. These mini eyeshadow palettes feature a combo of 4 matte and shimmer shades to take your eyes from day to night and suit every e.l.f.ing mood. The highly pigmented powder eyeshadows deliver rich, blendable color that stays put and makes a statement.

Lip makeup

Unleash your inner beauty with mesmerizing lip makeup

Glow Reviver Lip Oil

What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color.

‍Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss finish. Plush, oversized cushion applicator hugs lips. Infused with lip-loving ingredients to nourish your pout. Sheer wash of color. Fresh minty scent. Can be worn on its own or over lipstick.

‍Ingredients: Squalane. Apricot oil. Avocado oil. Jojoba oil. Pomegranate oil

Drench lips in an addictive sheer wash of ultra-glossy color with this revitalizing tinted lip oil. The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula that is infused with nourishing oils and a fresh minty scent.

Hydrating Core Lip Shine

What is it? A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of color.

‍Why we love? Heart shaped core infused with moisturizing Vitamin E. Adds a sheer tint of color and soft shine. Nourishes and conditions lips.

‍Key Ingredients: Vitamin E - helps nourish and moisturize the skin.

A 2-in-1 melting lip balm combining an outer shell with a hint of color and an inner heart shaped core packed with skincare benefits. Infused with vitamin E to give your lips the nourishment they’ve been looking for. Its hydrating core will sure make your heart skip a beat!

Cream Glide Lip Liner

What it is: A creamy lip liner pencil that glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.

‍Why you'll love it: Creamy lip liner glides on smooth to shape and fill in lips (with no tugging!) Delivers high color payoff and a semi-matte finish. Amazing quality and value at just $2!Available in 8 easy-to-wear shades.

Meet your new glide-or-die lip liner.

This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define and sculpt your lips with a smooth-as-e.l.f. application. The ultra-pigmented formula delivers rich color and a semi-matte finish to your lips that wears beautifully alone or under lipstick. Choose from a range of 8 stunning shades to enhance your pout.

face makeup

Discover the power of face makeup to express your unique style

Halo Glow Liquid Filter

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL.

‍Why you'll love it: Glowy makeup and skincare hybrid for dewy skinComplexion looks healthy and more radiant. Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter. Glass container is recyclable. Now available in a range of 12 shades for even more skin tones and undertones
‍
‍Great for: dry, oily, and combination skin

You asked, we glistened—our Halo Glow Liquid Filter is now available in 12 shades to suit a range of skin tones and undertones! The unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face. Available in 12 flexible shades.

‍Shade Match Guarantee - We want you to e.l.f.ing love it! If you’re not 100% happy with the shade you chose, we will refund your purchase within 30 days.

Power Grip Primer

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

‍Why you'll love it: Gel primer formula grips makeup. Gives skin a long-lasting, naturally dewy finish. Translucent finish gel primer works on all skin tones. Non-comedogenic

‍Great for: oily, dry and combination skin. Get an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Putty Blush
‍

What it is: A velvety, lightweight, putty-to-powder blush that melts into skin.

‍Why you'll love it: Highly pigmented, creamy blush formula melts into skin for a natural glow. Lightweight, buildable formula. Transforms from cream to a semi-matte blush with a powder finish.

‍Great For: Oily, Dry, and Comination Skin

Say hello to a gorgeous flush of color! This lightweight, buildable, cream-to-powder blush blends seamlessly into skin. The silky-smooth formula delivers a lit-from-within flush.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All skincare is also free from sulfates. All e.l.f. products are cruelty-free and vegan.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

about E.L.F

Clean beauty should be readily accessible to all, that's why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.

Help
FAQsContact UsReference Page
social
Twitter
Facebook
Pinterest
Instagram
Tiktok
Copyright Velocity Inc. Made in Webflow.