E.l.f

eyes.lips.face
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e.l.f. is for every eye, lip and face

Your originality is our inspiration.From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between.

We're about to glow your mind

Blush For Every Beat

Flush around and find your new‍faves with our cheeky AF lineup.

Shop Blush

Embrace the allure of  bronze

When the e.l.f.z say drop it, we DROP it. Get a sun-kissed glow‍+ a nourishing boost of antioxidants!

Cop the bronze

We believe in a world where everyone can own their beauty, without compromise.

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about E.L.F

Clean beauty should be readily accessible to all, that's why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.

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